Gigi Ip — Product Designer & Design Lead

At the intersection of digital products and brand storytelling.

Grounded in over a decade of local, regional, and global creative campaigns, I bridge the gap between brand narrative and complex product architecture to build intuitive, scalable digital experiences.

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Selected work

Two decades split fairly evenly between product UX and advertising creative.

UX/UI case studies

OCBC Banking app screens showing BNPL Pace rewards and the Personal Banking account overview
01 — FinTech, Banking

OCBC Bank — Regional Unification & Product Localisation

Lead Designer
  • Core focus: Led the Hong Kong digital product localisation for investments, offshore accounts, credit cards, and loans by adapting Singapore's scalable design system and core logic. Oversaw other workstreams such as Buy-Now-Pay-Later and Unit Trust.
  • Impact: Unified dotcom, web, and mobile by adapting Singapore’s design system, consolidating scattered compliance disclaimers into frictionless, compliant flows.
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GoNetZero emissions dashboard showing total emissions, energy consumption, and Scope 1/2/3 breakdown
02 — Enterprise SaaS, Energy

GoNetZero — Scaling Carbon Management for Enterprise SaaS

UX/UI Design Lead (Secondment)
  • Core focus: Transitioned an engineering-built MVP into an enterprise-grade digital ecosystem. Evolved the inherited Design Language System into one that is suitable for dashboards, architected the macro-to-micro Command Center for Sustainability Officers, and structured reusable onboarding frameworks.
  • Impact: Delivered scalable product architecture across four decarbonisation pillars and earned a perfect 10/10 UX score on a Netherlands Government tender.
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StashAway investment app screen showing asset allocation and portfolio performance
03 — WealthTech

StashAway — Trust and Clarity in Investment

Lead Designer
  • Core focus: Grounded a website redesign based on customers research and stakeholder interviews. Building a brand new Design Language System based on new branding.
  • Impact: Giving customers the trust and clarity as well as a new content management system for clients' own updates.
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About

Senior UX Designer and Design Lead with a hybrid background spanning product design, UX strategy, and creative leadership. Most recently at Section, I directed project delivery across FinTech and enterprise platforms alongside UI designers, researchers, and developers, aligning client KPIs with research-backed user experiences. This included a long-term secondment to GoNetZero (a Sembcorp subsidiary) to scale their enterprise SaaS ecosystem.

Previously, I spent over a decade leading creative across global and regional agencies—most recently as Creative Group Head at We Are Social Singapore leading work for Samsung Mobile Global's Unpacked launches, alongside roles at BBDO, JWT, and DDB/Tribal. This background grounds my product design in both systematic architectural rigour and brand craft.

Career path

Apr 2020 – Sept 2025
Senior UX Designer & Design Lead
Section Pte Ltd — Fintech, energy industry and hospitality accounts. Secondment experience to GoNetZero / Sembcorp as a design lead
Jun 2017 – Nov 2019
Creative Group Head
We Are Social Singapore — Samsung Mobile global & regional accounts
Apr 2012 – May 2017
Senior Art Director
Tribal / DDB Singapore — Johnson & Johnson regional, McDonald's, Health Promotion Board
Mar 2011 – Apr 2012
Art Director
JWT / XM Asia Pacific Singapore
Jul 2010 – Feb 2011
Senior Digital Designer
BBDO / Proximity Singapore
Dec 2004 – Jul 2009
Web / Interactive Designer
PMG Asia Pacific / Integrated Communication Group

Recognition

Awards & industry honours

2017

MMA Smarties APAC

  • Silver — Product / Services Launch
  • Silver — Location-Based Services / Targeting
  • Bronze — Cross Media Innovation
2013–14

SPH iink Awards

  • Best of Digital
2011

Effies Awards

  • Bronze — Beverages (Alcohol)

Let's talk

Looking for creative fluent in both brand and product.

Available for full-time positions or contract engagements, either remotely or based in Singapore.

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