Eyes Hear Eyes Do
Starry is really tired. But does he know what’s the best way to recharge? Find out in the latest adventure of Starry and Dewy, just a regular pair of eyeballs trying to make sense of modern life.
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Campaign — Social
InnerShine® The Eyes Talk Back
To re-position the product benefits of BRAND'S® InnerShine® Berry Essence and emphasise on how the product can benefit, we introduced the Eyes that do the talk. Starry and Dewy were created to reintroduce the products as well as to educate what our eyes need that we’ve neglected at times.
A social media led campaign that includes videos of Starry and Dewy talking as our eyes' perspective in debunking myths and misconceptions about eye care. There are static Facebook posts that educate people about good eyes habits while videos are pushed out later to educate people on the product's benefits.
