Neutrogena City-Proof Your Skin

An integrated campaign that uses weather data to demonstrate product efficacy. Putting Ariel Lin ( Taiwan famous actress) through a torture test, where she experienced different environmental aggressors across different cities without leaving the room.

The City-Proof Your Skin campaign used real-time weather data to target our audience and demonstrate Hydro Boost's superiority through data visualisations, dynamic data-based offers and weather-triggered programmatic ads. The campaign also included smart billboards and weather-triggered programmatic ads. Each billboard visualised aggressor levels at its location and generated matching dynamic discounts. The higher the aggressor levels, the higher the discount.

A digital billboard that reacts to the environmental aggressors real-time.Whenever one of the aggressors is going high, there will be a $50 discount on the product.

Explanation on how aggressors affect our skin barrier and how the product works